Alterra Coffee Roasters

Local News

6/23/2013
UPAF Ride Alterra Team Registration Ends May 1!

Alterra is proud to be a Start Line Coffee Sponsor of the UPAF Ride For The Arts, happening Sunday, June 2, 2013.  

Join the Alterra ride team by registering at upafride.org.  
Select "Alterra Coffee Bean Pedalers" from the Team Registration option and sign up using the PASSWORD "alterra"  

Team riders will have the Alterra logo on their t-shirt - ride with coffee pride!

About the ride:
Totaling over 268,000 participants since 1981, the UPAF Ride for the Arts is regarded as one of the nations largest one-day recreational  bike rides. Help celebrate this annual summer favorite, which has generated more than $8 million for the United Performing Arts Fund to keep Milwaukee's performing arts scene dynamic and vital to our community's culture.  

Alterra will be at the Start Line bright and early on Sunday morning, serving up free cups of brewed coffee for riders and participants. Stop by and say hello!  Then go on to ride your pick of the 5, 12, 25, 50, or 75-mile routes and wind up at Summerfest Grounds for the big Finish Line Party!


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